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Kids say the darndest things.

On top of a brand refresh, Experience Kissimmee needed a winter campaign as unique as their offerings. Instead of harping on the same, “we’re warm and sunny,” string as the competitors, we decided to go back to the basics – crayons.
Campaign Identity
Campaign Creative
Logo

After spending the day in Kissimmee, kids were asked to share their stories – tall tales from tiny people ensued.

Then, sourcing only the finest, world-class, juice-box-crushing illustrators, a campaign was born.

Creative Director: Elliott Bedinghaus
Art Director: Jessica Guy
Designer: David Gonzalez
Copywriters: Adorable Kids
Studio Director: Joe Guerra
Shooter / Editor / Motion: Patrick Guyer
Shooter / Editor: Louis Meschino
Motion: Matt Bongiolatti
Producer: Amy Mariani Wright

Take a look. It’s David’s book.
A reading rainbow.

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