On top of a brand refresh, Experience Kissimmee needed a winter campaign as unique as their offerings. Instead of harping on the same, “we’re warm and sunny,” string as the competitors, we decided to go back to the basics – crayons.
After spending the day in Kissimmee, kids were asked to share their stories – tall tales from tiny people ensued.
Then, sourcing only the finest, world-class, juice-box-crushing illustrators, a campaign was born.
Creative Director: Elliott Bedinghaus
Art Director: Jessica Guy
Designer: David Gonzalez
Copywriters: Adorable Kids
Studio Director: Joe Guerra
Shooter / Editor / Motion: Patrick Guyer
Shooter / Editor: Louis Meschino
Motion: Matt Bongiolatti
Producer: Amy Mariani Wright
Take a look. It’s David’s book.
A reading rainbow.