Dark Door Spirits

Knock if
you dare.

Seeing the growth in the craft world, a group of distillers went the non-traditional route by experimenting with long-forgotten techniques and marrying them with unpredictable and inspired ideas.


Art Direction

Looking where others won’t led to the dark and cryptic world of Dark Door Spirits. A neon sign served as the inspiration for our key elements of lines, light, and darkness.

Foil was used to represent neon’s glow in print, allowing us to introduce pops of color. On top of elevating the bottles’ aesthetic, the foil serves a strategic purpose by creating eye-grabbing connected lines when stocked next to each other.

The illustrations speak to Dark Door’s experimentation and use of real botanicals. At first glance, they look like ordinary botanicals—take a closer look and you’ll see that they’re abnormal hybrids based on the spirit’s ingredients and tasting notes.

Creative Direction & Copywriting

Gordon Weller

Art Direction

Angus Schaffer & David Gonzalez 

Design & Illustration

David Gonzalez

Portfolio Photography

Amanda Kohl

Portfolio Art Direction

David Gonzalez

“Knock knock”
“Who’s there?”


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