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Branding a hotel that goes with the flow.

When the site for a ground-up hotel is surrounded by culture-rich districts, you don’t try and beat them – you join them. With a revolving door of local-inspired experiences flowing through the hotel, guests and locals alike get more than a place to lay their head. They get the chance to explore the best Tampa Bay has to offer – without ever having to leave.
Logo
Identity
Art Direction

Energetic patterns ebb and flow to the rhythm of Tampa Bay.

Creative Director: Nate Carter
Designer: David Gonzalez
Copywriter: Emily Seitz
Shooter: Louis Meschino

Help yourself to seconds.
Don’t be shy.

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