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Bottoms up –
for science.

Part laboratory and part playground, Beerology is a bottle shop for beer lovers new and old who enjoy exploring all areas of the beer spectrum – studying has never been so easy.
Unfortunately, this project never saw the light of day. But we’ve all made our fair share of regretful, drunken mistakes, right?

At the heart of the wordmark is the “Lens,” a representation Beerology’s commitment to the study of beer.

Agency: SPARK
Creative Director: Elliott Bedinghaus
Creative Director: Gordon Weller
Designer: David Gonzalez

Thank you, Mario,
but our princess is in another castle.

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